History - MH-Direkt

The history of MH direct

The history of MH direct

MH|direkt was founded in 1996 by Monika and Hanns Schindler as a mail order company and then gradually expanded into a modern fulfillment company. The founders recognized the potential of online retail at an early stage and began to operate and establish their own online stores together with their son Philipp, who is now the second generation to run the company.

MH direkt is now not only a fulfillment service provider, but also a successful e-commerce operator in all major Central European markets with its radbag, Troppotogo and Cadeaufolies brands.


Monika Schindler-Greiter
Dipl.-Ing. Hanns Schindler

"Only those who focus on the customer will be able to hold their own in the market."


Monika Schindler-Greiter
Dipl.-Ing. Hanns Schindler

A little bit of history

A little bit of history


Acquisition of Ritter Versand in Lauterach by Hanns and Monika Schindler as a mail order company for fashion and accessories


Foundation of MH|direkt as an international service provider for e-commerce and fulfillment services.

from 2000

Support for customers such as DMG Mori, Spar and Hervis


First steps towards e-commerce with the introduction of a proprietary ERP system, conversion to digital commerce


Philipp Schindler
joins the company


Establishment and development of a branch office in Shanghai (web2asia) to support customers in the Asian markets


Launch of the first webshop Sowaswillichauch with unusual gift ideas, initially as a franchise company


radbag goes online as the company's own store and in the following years establishes itself as one of the most successful Central European online platforms for original gifts, funny gadgets and all sorts of things that you can't buy practically anywhere else


Market entries in Italy (under the name Troppotogo), France and Belgium (CadeauxFolies), the Netherlands and Denmark with a largely identical product range

from 2016

Modernization of the entire logistics operation, establishment of a production center for in-house and customizable products


New ERP system, continuous expansion of the infrastructure to meet increasing requirements (for customers such as Waterdrop, Adidas and several more)


Philipp Schindler takes over sole management | New website, repositioning of MH|direkt as a full-service e-commerce partner with the three pillars webshop, fulfillment and call center


In summer, we are taking a big step towards sustainability - new cardboard packaging, new filling material and our switch to paperless picking | We have recently started offering product personalization for our fulfillment customers

the best is yet to come 😉