Privacy policy - MH-Direkt

Privacy policy

The protection of your personal data is very important to us. We do everything we can to handle your personal data as carefully as we would like all websites to do. It goes without saying that we strictly adhere to the rules of the applicable data protection laws.

The following statement gives you an overview of what data we and our partners collect from you when you use our website and our services and how we ensure the protection of this data. We have taken great care to present this information in a comprehensible and well-structured manner. Should you still have questions, we are of course available to answer them.

The responsible party for the collection, processing and use of your personal data is MH direkt e-Commerce & fulfillment GmbH & Co. KG; Reitschulstrasse 7; A-6923 Lauterach.



Contact with us


If you contact us by e-mail, the data you provide will be stored by us for six months for the purpose of processing the request and in case of follow-up questions. We will not pass on this data without your consent.



Encryption and data security


In order to prevent loss or misuse of the data stored with us, we take extensive technical and operational security precautions, which are regularly reviewed and adapted to technological progress.

Every order process in our webshop is encrypted (128-bit Secure Socket Layer). The encryption ensures that no information can be forwarded to unauthorized third parties. You can see whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the status or address bar of your browser.



Disclosure of data to third parties


We do not pass on your personal data to third parties without your express consent, which can be revoked at any time - exceptions to this principle are listed and justified at the appropriate points in this declaration. In the few cases of data transfer, the scope of the personal data transferred is limited to the minimum necessary. However, we reserve the right to disclose personal data to third parties if we are legally obliged to do so or if such disclosure is necessary to protect our rights or those of third parties.



Right to information


You have a right to free information about your stored data as well as a right to correction, blocking, restriction, data portability, revocation, objection or deletion of this data, provided that this is not contrary to tax and/or commercial law. For this purpose, you can contact us at or by telephone at +43 5574 801 0. If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. In Austria this is the data protection authority



Data collection when using our website


By using our website, you consent to the processing of your data as follows. You can visit our website without providing any personal information. We do not store any of your data when you simply use our website.



Use of IP addresses on the basis of the "legitimate interest" legal basis


Your IP address is always recorded, the last 8 bits of the IP address are deleted and thus anonymized. This means that only a rough localization is possible.

The relationships with our web analytics providers are based on standard contractual clauses or an adequacy decision of the European Commission ("Privacy Shield"). We have concluded a contract for the processing of orders with all our processors.

The data processing is carried out on the basis of the legal provisions of § 96 para 3 TKG and Art 6 para 1 lit a (consent) and f (legitimate interest) of the DSGVO.

Our concern in terms of the DSGVO (legitimate interest) is the improvement of our offer and our website. Since the privacy of our users is important to us, the user data is pseudonymised.

User data is retained for a period of 38 months.



use of cookies


We use cookies on our website to enable you to use certain features (e.g. to save a product in your shopping cart and to save your preferred language selection). Most of the cookies we use are deleted from your hard drive at the end of the browser session. Other cookies remain on your computer and enable us to recognise your computer on your next visit. Cookies are small text files that are sent from our web server to your computer and do not contain any personal data. Cookies cannot damage your computer and can be viewed and deleted by you at any time. (You can find instructions on how to do this in the help function of your browser.) You can change your cookie settings at any time here: Change cookie settings

The cookies we use are divided into the following categories:
Essential: These cookies are necessary to ensure the most important functions of our website.
Functional: These cookies ensure that data about your session is stored so that you can resume your session after leaving the website.
Performance: These cookies allow us to analyse the usage patterns of our website in order to measure its performance and continuously improve it.
Marketing: These cookies are used by us or our advertising partners to serve ads on other platforms that are relevant to you.


View full cookie list:

MH Direct


You may refuse the use of cookies by selecting the appropriate settings on your browser. However, we would like to point out that in this case you will not be able to use all functions of our website to their full extent.

Our partner companies are not permitted to collect, process or use personal data via our website using cookies. Nevertheless, we would like to introduce you to the partner companies that use cookies and/or collect usage data on our website.



Google Analytics



We use Google Analytics, a web analytics service provided by Google, Inc. ("Google") (1600 Amphitheatre Parkway Mountain View, CA 94043, USA;). Google Analytics also uses cookies (see above). The information generated by these cookies about your use of this website (including the anonymized IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.