For many, flexibility conjures images of manual processes, errors, and skyrocketing costs. It suggests chaos instead of control, and risk instead of process reliability.
Our definition of customized fulfillment solutions is different:
Instead of forcing you into our system, we understand your requirements. We analyze your current processes, identify potential for optimization, and define your specific needs.
We leverage our flexible warehouse IT and modular warehouse processes to map your unique processes as a controllable, repeatable standard. No manual workarounds. No paperwork, but digital, error-resistant processes.
Whether it’s order picking, special packaging, batch tracking, or complex set formation, once implemented, the process is as efficient as a standard order. You only pay for the additional services you actually need, not for inefficient manual work.
You get the adaptability your brand needs, coupled with reliability and efficiency.
Problem 1:
“We can’t do that” mentality.
Do you need customized packaging and/or serial number tracking? The answer: “That’s not possible” or “You’ll have to organize that yourself.” Your brand differentiation is thwarted by inflexible logistics.
Problem 2:
Exploding additional costs.
If standard fulfillment providers do offer flexible solutions, it becomes expensive. Any deviation from the standard is billed as a manual overhaul. Your warehousing costs skyrocket because inefficient processes are charged at hourly rates.
Problem 3:
Lack of industry expertise.
Food and beauty brands require expiration date management. Standard fulfillment providers either lack this specialization or treat it as a special project.
Problem 4:
No process reliability in complex situations.
If your fulfillment partner only “sort of” manages to meet your specific requirements, you lack process reliability. Manual processes lead to higher error rates. Every new employee requires extensive training. The system collapses when scaling.
Problem 5:
No growth prospects.
You start with a specific product or process. It works. You want to scale. But your fulfillment partner can’t scale the customized solution from 500 to 1,000 orders per month without sacrificing quality. Your logistics are then the bottleneck to your growth.
Tailor-made is a promise we back up with concrete examples. Here are some customized fulfillment solutions we implement for our clients every day:
What is order picking? Order picking means assembling several individual items into a new product set. This can be either permanent (new SKU) or temporary for campaigns.
Gift sets and seasonal bundles
Product bundles for campaigns
Fulfillment for customer subscriptions
Technical implementation:
Efficient order picking with an extremely low error rate
Custom packaging for fashion
Returns processing in the fashion sector has the highest return rate (20-30%).
Size/color management
Specialization by segment:
These industries have regulatory and quality requirements that Standard Fulfillment does not meet:
Compliance & documentation
Premium packaging
Best before date handling
Batch tracking
Shatterproof packaging
Electronics requires precision, safety, and complete documentation:
Serial number tracking
Safe storage
Functional test (optional)
Returns
Standard cartons aren’t your brand. Custom packaging is:
Fully branded packaging
Personalized inserts
Seasonal packaging changes
Sustainable packaging options
Are you a manufacturer and do you supply other brands? We can help you with:
Packaging
B2B Fulfillment
Books & Media
Pet & Animal Supplies
Factor
Standard Fulfillment
Tailor-made fulfillment with MH Direkt
Process flexibility
❌ Rigid scheme
✅ Adaptation to your SOPs
Order picking & bundling
⚠️ Limited or expensive
✅ Native support
Customized packaging
⚠️ Standard cardboard boxes only
✅ Fully branded packaging
Industry specialization
❌ One-Size-Fits-All
✅ Fashion, beauty, food, electronics
Best before date/Batch tracking
⚠️ Often not available
✅ Standard in Food/Beauty
Serial number tracking
❌ Usually not possible
✅ Seamless for electronics
Subscription support
⚠️ Complicated
✅ Fully automated
Special process costs
⚠️ High hourly rates (manual)
✅ Efficient through systematization
Error rate with complexity
⚠️ 5-10%
✅ < 0.5% (digital processes)
Scalability
⚠️ Breaks down in special processes
✅ Scales with you
Implementation time
Fast (but inflexible)
approximately 4 weeks (tailor-made for this)
Long-term costs
⚠️ High (due to inefficiency)
✅ Optimized through systematization
Our sweet spot: Brands with 100-5,000 orders/month that have special requirements which standard fulfillment does not cover.
Modular Warehouse Management System (WMS). Our WMS is designed for flexibility:
Custom Process Engine
Integration options
Reporting & Transparency
Important: After systematization, costs drop drastically because manual processes are automated.
Many shy away from customized solutions due to concerns about high costs. Our philosophy: Transparency and fair pricing.
Setup fee (one-time fee)
Ongoing costs
Basis-Fulfillment:
What we do NOT charge:
❌ No ongoing “flexibility fees”
❌ No inflated hourly rates for manual labor
❌ No hidden complexity surcharges
Your customized process won’t be implemented “just any old way,” but systematically mapped in our system. Once implemented, it will run as reliably as standard fulfillment.
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