19 Jul Magento versus Shopify - which shop system suits me?
You want to create an online shop? We compare two of the current leading shop systems: Magento and Shopify.
So, let's start from the beginning. You have discovered your passion and are full of enthusiasm to put it into practice. You want to create an online shop for it. Well, so far everything is clear. But now comes the crucial part: you have to decide on the right shop system for your e-commerce business. If only it were that simple.
Because the right shop system is THE success factor for your company. So a lot depends on this decision. Your online shop will only work if it is intelligently structured, sustainably built up (your product range will hopefully still grow) and permanently maintained.
And by permanent, we really mean permanent. In a brick-and-mortar shop, you have to clean up regularly, redecorate the shop windows and keep your sales staff up to date. In the same way, your online shop needs to be maintained, regularly tidied up, kept up to date and rewritten.
Which shop system? What you need to know beforehand to make the right decision afterwards
Since the e-commerce sector is subject to constant growth, the competition is high, which means for you: you have to stand out from the others with your individuality , you have to know your target group and you need a presentation that is suitable for your target audience.
And by the way, your goals and requirements for the shop system are crucial for your decision, i.e. you must also know them well. Otherwise you run the risk not only of financial losses, but also of having invested a lot of time in something that doesn't work for you.
So you should already start thinking about how large and extensive your product range should be, how many variations you will have in your product range, how many countries you would like to serve and in how many languages your online shop should function, which payment methods you would like to offer, is the processing of B2C and B2B orders important and how flexible the shop system should be for you.
But hey, you don't need to get nervous now. We'll help you make the right choice for you. As always, you can rely on your partner in crime. After all, we work with both Magento and Shopify on a daily basis, and have been doing so for quite a while. Right from the start: both shop systems are extremely good. Not for nothing are they among the most popular on the market. But both also have advantages and disadvantages. So let us introduce you to both shop systems:
What is Magento?
Magento is an open source solution that was developed specifically for the e-commerce sector. The community that uses Magento would be about as big as the Millennium Falcon from Star Wars in the world of spaceships, so thumb by pi.
In addition, Magento works closely with several industry partners and continuously develops extensions and applications that are actually needed. Incidentally, Magento is suitable for use in both the B2B and B2C sectors, with a focus on medium-sized companies with a sustainable online strategy.
Advantages of the Magento shop system
Magento shops are multishop-capable and are particularly suitable for large orders, extensive catalogues and customer lists. Open source shop systems such as Magento come up trumps with their large community. Magento is popular with developers because it is very flexible, especially with regard to UX/UI design (User Experience & User Interface). So it's ideal if you've already thought a little bit about world domination.
Disadvantages of the Magento shop system
Due to the high complexity, the initial installation of Magento is very time-consuming, and ongoing costs also arise from the hosting of the webshop, which is not included in the high purchase costs . Magento's hardware requirements are not without their own, and all in all it is a complex system that needs to be maintained by developers. But hey, with us as your trusted shipping service provider, you have enough developers at hand. Just by the way.
What is Shopify?
Shopify offers an all-in-one solution and includes all the necessary features from web hosting to front-end design and payment processing. Shopify is therefore a so-called externally hosted application service provider(ASP).
Unlike Magento, Shopify does not require any special technical knowledge or skills. Your online shop can be launched directly via the system with the help of automated processes. Especially for small and medium-sized businesses, Shopify offers interesting features and tools regarding analyses, reports, SEO assistants as well as marketing instruments.
All in all, Shopify allows you to enter the world of online shops quickly and easily. You can easily select your homepage modules using drag-and-drop and put together your own design. You build your shop with ready-made modules whose arrangement and design you can still change to a limited extent.
Advantages of the Shopify shop system
You can set up Shopify easily, quickly and securely. You have a large selection of themes at your disposal, which are also flexibly customisable. Both the necessary software and the hosting are provided by Spotify. In addition, there are already integrated SEO & marketing tools that make your life easier in online sales and social media. If you need something additional, you can check out extensions via the Shopify App Store.
Disadvantages of the Shopify shop system
Shopify is not an open source system, which means you have to pay an ongoing monthly fee . Changes - especially in the admin interface and data processing - are only possible to a limited extent. Multilingualism is also only possible via plug-ins. Additional restrictions concern content maintenance (blog) and a customisable check-out is only possible with a Shopify Plus licence.
Magento vs. Shopify - all advantages at a glance
Here we have shown you the advantages of the two shop systems again graphically, so you can easily compare the two shop systems with each other:
Magento vs. Shopify - all disadvantages at a glance
The same applies, of course, to the disadvantages of the shop systems. Here, too, is a quick overview:
Conclusion: which shop system suits me?
Magento scores above all with its incredible flexibility and functionality. If you have developers at hand - and with us as your fulfilment partner you do - you can easily open up any number of markets in any number of languages with Magento. Klingon, for example, would be something new. Wink, wink. The huge developer base and the corresponding marketplace of modules leave nothing to be desired with Magento. Large order volumes, a wide variety of products and several countries and markets are no problem with this shop system. Regarding the Magento prices: you have to reckon with high acquisition costs as well as costs for hosting, but depending on the business objective, it is definitely worth the price. Magento is indispensable, especially if you have ambitions of world domination.
Spotify offers you a quick entry into the world of online trading. It is very user-friendly and has very good basic functionalities. With hosting and software, Shopify offers you an "all-in-one" e-commerce solution, but the possibilities for customisation are limited. Nevertheless, Shopify is a very excellent shop system and rightly very popular with many young entrepreneurs and start-ups.
In summary, we can tell you the following: if you know exactly what your business goals are, if you know where you want to go with it, you should already have a pretty good idea of which shop system might be right for you. However, if you are not quite sure or have more detailed questions about the choice of your shop system, then talk to us about it. We are always happy to help you, dear friend of online commerce. Always. Interested? You can find more information here.
Linda has - kindly - recently joined our merry band and will in future support our blog and SEO departments (both of them) energetically and in writing. That's why she'll also be courageously bringing you everything possible and impossible on the subject of e-commerce here and in the foreseeable future. And that, dear friends of advanced online commerce, is something you can already look forward to. As are we, of course. After all, you can't read enough about certain things. Which is why we warmly recommend that you visit our MH blog page more often. Not only because of Linda. But also 😉